THE LETTER
So I believe that Pandora is a successful brand because they are able to connect with their context and are in a way intimate with their consumers. I therefore have a positive opinion about Pandora and what they have created. In my letter I want to express how this product give consumers a chance to create their own sets of jewellery that hold memories that are important to them and that because its jewellery it can be with the customer all the time. This can also be passed down to the next generation and therefore that memory can be carried on for many years.
I also want to discuss the fact that Pandora is intimate with their context they are able to produce a product that people will want to have. I want to compare how being a smaller attentive company rather than being a large intimidating company can be more beneficial for the company and consumers.
APLICATION
For my letter I am going to write it on a Pandora jewellery box, either opened or closed to show the beauty.
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