Sunday, 5 June 2011

Planning - concept

THE POSTER
For my poster I want to contrast Pandora being a small attentive company against a larger company that has no relation with their customers and have no idea what their customers really want therefore don’t have that intimate connection with their context.

Juxtapose Intimacy against distance
Juxtapose small and intimate against big and intimidating

APPLICATION:
I am going to do this by showing how large firms can be intimidating while smaller firms are more inviting and friendly and have that connection with their customers.



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