THE LETTER

For my letter I have composed it with the background being pandoras latest packaging style, i thought this composition was most appropraite because I think it creates a curiosity with what the brand has to offer, i also used the Pandora logo within my letter to highlight how successful the brand is. I also think that it is appropriate with the composition of the letter.

I chose this as the highlight of my letter because it has the logo on the packaging and i also wanted to draw attention to the use of the ogo withinthe letter.

THE POSTER

This is my final poster I think it works very well because it is nice and simple and I think that the layout of my poster really emphasises the contrast between intimacy and intimidating. I also like the simplicity of my poster.

I decided to place my poster in a window of a jewellery shop, I think that this envirinment is best suited because this is where people will be able to see how pandora is different form other companies and how Pandora is intimate with thier context.

PRECEDENT IMAGE

I chose this image as my precedent image because I like the simple composition and how it catches the viewers eye with ease. I also like how the black and white contrast each other creating a  successful poster.

THE WORD

 I have used a simple cotton for my thread to create my word. I think that the use of weaving the thread through my grid works well, and that it stands out. this image of my words shows how it embraces my grid creating an intimate feeling between my word, my thread and my grid

In this image of my word I wanted to capture how my word embraces my grid,  also wanted to show how my word looks like it is holding the grid together. I also like how form the back shot of my grid, you can see the front emphasising how the word is embracing thw grid.

Planning - concept

THE LETTER

So I believe that Pandora is a successful brand because they are able to connect with their context and are in a way intimate with their consumers. I therefore have a positive opinion about Pandora and what they have created. In my letter I want to express how this product give consumers a chance to create their own sets of jewellery that hold memories that are important to them and that because its jewellery it can be with the customer all the time. This can also be passed down to the next generation and therefore that memory can be carried on for many years.

I also want to discuss the fact that Pandora is intimate with their context they are able to produce a product that people will want to have. I want to compare how being a smaller attentive company rather than being a large intimidating company can be more beneficial for the company and consumers.

APLICATION

For my letter I am going to write it on a Pandora jewellery box, either opened or closed to show the beauty.

Planning - concept

THE POSTER

For my poster I want to contrast Pandora being a small attentive company against a larger company that has no relation with their customers and have no idea what their customers really want therefore don’t have that intimate connection with their context.

Juxtapose Intimacy against distance

Juxtapose small and intimate against big and intimidating

APPLICATION:

I am going to do this by showing how large firms can be intimidating while smaller firms are more inviting and friendly and have that connection with their customers.

Planning - concept

THE WORD – Intimate

I chose the word Intimate because I think that Pandora is close to their customers. I think that intimate relates well with how Pandora embraces their customers and have created a brand and product that consumers are able to treasure forever. The word intimate is also in relation with how people (mainly females) try and hold on to memories by being surrounded by photos of family and friends. This would be more commonly found in a females room rather than a males. Therefore I think that from Pandora’s product their consumers are able to hold their memories within their pieces of jewellery creating that intimate relationship that Pandora holds with its context – product and consumer. I also think that Intimate describes how Pandora embraces their customer’s wants and produces a product that their customers become connected with and can cherish forever.

Environment/Grid

I want to use my word to merge my grid together; I plan to do this by making my word Intimate look like its embracing the elements of my grid and bringing it together creating that intimacy.

Thread

I am going to use a red ribbon for my thread, I think this sort of material will be an ideal aesthetic because I think it is very elegant looking and the colour red is very attentive and intimate.

through my development of my thread I found that using ribbon it made the word look very messy and hard to read so I decided to use a cotton thread instead and weave it through a mesh, I think that this worked well because it shows the intimacy between the word and the grid.

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