A significant political message that is informing design today is people’s ideology and lifestyles. Politics is based around the welfare of the nation and therefore their aim is to create for the people.
Design based around the Rugby World Cup is filled with subliminal political, cultural or ideological messages. The Rugby World Cup is an international rugby union competition held every four years. This event brings countries from all over the world together, and is currently being hosted here in New Zealand.
I think that the World Cup is not just about winning, but also about politics and the bringing together of different nations, thus creating an ideology about the world being in ‘Union’. The above image I think shows that the World Cup is an event that brings the world together, helping people forget about differences to enjoy a good old rugby game. I also think the image represents subliminal messages about determination and success. These messages bring pride to the people that the rugby teams are representing. There is also a sense that an ideological world is create within the World Cup, a symbolic universe where the nations have a chance to show off their talents or ‘power’ and express their competitive streaks in a safe atmosphere. “Would it not be better to compete in the relative merit of washing machines than in the strength of rockets?” - U.S Vice President Richard Nixon
Therefore I think that through the Rugby World Cup, politics has informed design in a way to create an ideological idea that people from all over the world can be one.
Pavitt, J. (2008). Design and the Deomocratic Ideal, Cold War Modern: Design 1945-1970 (pp. 72-91) London: V&A Publishing.
Petty, M, M.( 2011), Lecture 6 Modern Vision, Victoria University ,Te aro Campus
Petty, M, M.( 2011), Lecture 6 Modern Vision, Victoria University ,Te aro Campus
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