Today there are many ‘symbolic universes’ created through media. The construction of these symbolic universes creates an opportunity to engage and interact with consumers. These universes give consumers hope that they will be a part of this utopia.
Today, reality television shows have been constructed to create symbolic universes. They create a space for viewers to be able to watch and escape from their everyday lives. Shortland Street is one of New Zealand’s most famous soap operas. First broadcast in 1992, this 19 year series is filled with drama and romance all based around the staff at Shortland Street hospital.
The above image of the cast portrays the characters as flawless, dressed in glamorous ball gowns and suit creates the impression of wealth and success through the entire image. The questioning glares that are swapped between the characters give the emphasis of drama, while the engaging stares between couples create the thought of perfect relationships.
This engaging programme distracts viewers from their own lives giving them an opportunity to escape and forget. People subconsciously envision themselves being a part of what is happening in these programmes, unintentionally wanting to be as wealthy as Chris Warner or as flawless as Tania Jeffries. Therefore I think that through the enhancements of media people have been left wanting to be in this unrealistic ‘universe’, wondering if their lives are fulfilled enough.
Petty, M, M.( 2011), Lecture 6 Modern Vision, Victoria University ,Te aro Campus
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